日本語
NIHON UNIVERSITY's 
College of Commerce 
Department of Commerce 

Updated : 2020/12/03 
顔写真 Professor 
Woonho Kim 

Career (Number of the published data : 2)
山梨学院大学  現代ビジネス学部  専任講師、准教授  2005/04/01-2010/03/31 
Adelaide University, Australia  Business School  visiting researcher  2017/04/01-2018/09/23 

Academic background (Number of the published data : 1)
Kobe University  Graduate School, Division of Administration  Commerce  Doctor course  2005/03/25  Completed  Domestic 

Academic degrees (Number of the published data : 1)
Ph.D  Kobe University  2005/03/25 

Research Areas (Number of the published data : 1)
marketing 

Research keywords (Number of the published data : 2)
Business to Business Marketing 
Digital Marketing 

Subject of research (Number of the published data : 2)
Business relationships strategy  2012/03/01-Present 
New technology and Marketing  2010/01/01-Present 
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Bibliography (Number of the published data : 9)
オムニチャネルと顧客戦略の現在  千倉書房  2019/09 
オムニチャネルと顧客戦略の現在  千倉書房  2019/09 
デジタルで変わるセールスプロモーション基礎  宣伝会議  2017/03/01 
デジタルで変わるセールスプロモーション基礎  宣伝会議  2017/03/01 
ネット・リテラシー  白桃書房  2013/03 
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Papers (Number of the published data : 31)
UNPACKING THE CAUSAL RECIPES OF RETAILING MIX ON CONSUMER SATISFACTION IN GROCERY SHOPPING USING QUALITATIVE COMPARATIVE ANALYSIS (QCA)  American Collegiate Retailing Association (ACRA) 2020 Conference Proceedings  2020/07 
A study on Grocery Retail Competition in the `Small Spatial Market' Setting and the Determinants of Different Levels of Customer Satisfaction - A Fuzzy-set Qualitative Comparative Analysis (fsQCA) Approach -  Aoyama Business Review  2020/03 
A Mixed-method Study on the Determinants of Different Levels of Customer Satisfaction wiht a 'Mini Supermarket' Multiple in a Spatially Small Urban Market Setting-A Concurrent Approach with fsQCA and MRA-  青山経営論集  2020/03 
Network as future, and future, and future: orchestration and change in business networks  The Proceeding of the 35th annual IMP Conference  2019/08/27 
Relationship and Network capabilities: Exploring the conceptual distinctions.  The Proceeding of the IMP ASIA Conference  2018/12 
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Research presentations (Number of the published data : 25)
Oral presentation(general)  ユニクロの安定成長はいかに実現したか?:過程追跡(Process-Tracing Method)を用いた因果メカニズムの考察  日本商業学会 関東部会  2020/11/14 
Oral presentation(general)  Development process of networking between traditional SMEs and marketing agents: a case study from the Japanese blade and edged tools industry  IMP conference 2019 in Paris  2019/08/30 
Oral presentation(general)  Omni-channel, challenges and hidden costs.  日本商業学会 全国研究報告大会  2018/12/09 
Oral presentation(general)  Orchestration and Relationship and Network capabilities: Exploring the conceptual distinctions.  IMP Asia Conference  2018/12/03 
Oral presentation(general)  Factors that impede omni channelization: focusing on complexity  日本マーケティング学会  2018/10/14 
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Prizes (Number of the published data : 5)
日本マーケティング本大賞2020(共著)  2020/10/18  Domestic 
Selected paper in IMP Asia 2014(共著)  2015/01  Overseas 
助成研究論文吉田秀雄賞受賞(共著)  2011/06/07  Domestic 
助成研究論文吉田秀雄賞受賞(共著)  2008/06/11  Domestic 
日本商業学会論文賞受賞(単著)  2005/05/29  Domestic 
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Memberships of academic societies (Number of the published data : 3)
日本商業学会  2005/04/01-Present 
日本マーケティング学会  2014/01/01-Present 
American Marketing Association  2019/11/01-Present 
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